Jay Whitehead Joins Asure as Senior Vice President of AsurePay(TM) and Marketplace

Core Insights - Asure has appointed Jay Whitehead to lead its AsurePay™ Platinum VIP Banking card and Marketplace businesses, aiming to enhance its offerings in the Human Capital Management (HCM) sector [1][3]. Company Overview - Asure is a provider of cloud-based HCM software solutions that streamline HR processes for organizations of all sizes, including services like payroll, time and attendance, benefits administration, and talent management [5]. Leadership Background - Jay Whitehead has a rich background in HR and payment technology, having founded Human Resources Outsourcing Today and led various media and HR companies, which positions him well to drive Asure's initiatives [2]. Market Opportunity - Asure's payroll clients, representing nearly two million employees, have expressed a strong interest in the AsurePay™ Platinum VIP Banking card, which offers features superior to those of cards requiring $75,000 deposit minimums [3]. - The Asure Marketplace is seen as a valuable resource for companies to provide financial and consumer products to Asure's largely untapped payroll base [4].