Delta to link its loyalty program to Uber, ending partnership with Lyft

Partnership Announcement - Delta Air Lines will link its SkyMiles loyalty program to Uber, ending its eight-year partnership with Lyft [1] - The new partnership will allow Delta SkyMiles members to earn miles on Uber rides and Uber Eats orders [2] Mileage Earning Details - Delta SkyMiles members can earn 1 mile per dollar spent on UberX airport rides [2] - Members can earn 2 miles per dollar on premium rides like Uber Comfort and Uber Black [2] - Uber Reserve trips will earn 3 miles per dollar [2] - Uber Eats orders over $40 will earn 1 mile per dollar [2] Industry Context - Delta and other airlines have expanded partnerships for earning and using frequent flyer miles, generating billions of dollars for carriers [3] - Delta's other loyalty program partners include Starbucks, Hertz, and Ticketmaster [3] Transition Details - Customers with linked Lyft accounts can earn miles through April 7 [4] - Delta and Lyft will communicate directly with customers about the transition [4] - The partnership with Lyft has benefited loyal customers who have collectively earned billions of miles [4]