Mixed Martial Arts (MMA) Market Quickly Rising in Popularity Fueling Goal to Open the Sport Everywhere

Industry Overview - The popularity of mixed martial arts (MMA) and combat sports is increasing due to a growing public awareness of healthy living, leading to higher adoption rates and sales of MMA-related gear [1][2] - The global MMA equipment market was valued at USD 1.43 billion in 2023 and is projected to reach USD 2.15 billion by 2032, growing at a CAGR of 4.65% from 2024 to 2032 [1][2] Company Developments - Mixed Martial Arts Group Limited (MMA.inc) is expanding its collaborative programs with UFC Gym, targeting USD 7 million in annual revenue across over 150 locations [2][4] - The new programs aim to make MMA training accessible to fans and beginners, with a rollout beginning in February 2025 across Southern California [3][4] - The partnership with UFC Gym is designed to bridge the gap between MMA fandom and active participation, promoting physical fitness and community connection [5] Market Trends - Leading MMA equipment companies are innovating with various types, materials, and designs to meet the evolving needs of athletes, resulting in increased demand for high-quality gear [2] - The rise in MMA gyms and training centers is further fueling demand for equipment such as punching bags, training pads, and gloves [2] Financial Highlights - MMA.inc's expansion plans are expected to significantly impact revenue, with projections of USD 7 million from running 150 programs globally [4] - TKO Group Holdings, which includes UFC, has partnered with IBM to enhance the viewing experience for UFC fans through AI and data technologies [6]