Uber Replaces Lyft as Delta SkyMiles Partner

Partnership Details - Delta Air Lines customers will earn SkyMiles on Uber rides to and from airports starting in spring [1] - Users earn 1 mile per dollar spent on UberX rides to and from airports [2] - 15% of Uber rides are booked to or from airports [2] - Delta customers earn 2 miles per dollar on premium Uber rides and 3 miles per dollar on Uber Reserve [3] - Customers earn 1 mile per dollar on Uber Eats orders of $40 or more [3] Competitive Landscape - Delta's partnership with Uber ends its SkyMiles collaboration with Lyft, which began in 2017 [4] - Lyft has partnered with Alaska Airlines since 2022 [4] - Uber had 161 million monthly active users at the end of Q3, compared to Lyft's 24.4 million [4] Additional Partnerships - Delta announced a partnership with Alphabet's YouTube to offer ad-free content to SkyMiles members on flights [5]