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Señorita Becomes the Exclusive Hemp-Derived THC Beverage Partner for The Salt Shed, Chicago’s Premier Music Venue
AGFYAgrify (AGFY) GlobeNewswire·2025-01-10 12:00

Core Insights - Agrify Corporation has partnered exclusively with The Salt Shed to offer hemp-derived THC (HD9) beverages, marking a significant milestone as the first HD9 drink served at the venue [1][2][3] - The award-winning THC Margarita beverage, Señorita, will be available for purchase starting January 11, 2025, and will be offered year-round at all Salt Shed shows [1][2] - The Salt Shed expects to host over 600,000 music fans across 145 shows in 2025, indicating a substantial market opportunity for Agrify's products [2][3] Agrify's Product Offering - Señorita is available in multiple flavors, including Mango Margarita (5mg), Lime Jalapeño Margarita, Paloma, and Ranch Water, catering to the growing demand for non-alcoholic alternatives [2][3] - Agrify's products are Farm Bill compliant, produced in certified cGMP facilities, and feature transparent labeling with ingredient information and QR codes linking to independent lab analysis [3] Market Context - There is a rising consumer demand for accessible alternatives to alcohol, particularly in live music venues, which aligns with Agrify's strategy to introduce cannabis-infused beverages in such settings [3] - The partnership with The Salt Shed is seen as a strategic move to enhance consumer choice and create unique experiences for concertgoers, thereby driving engagement and sales [3][6]