BigCommerce Empowers Easy, Flexible Ecommerce with Catalyst One-Click Storefront Launch

Core Insights - BigCommerce has announced updates to its next-generation storefront technology, Catalyst, which enhances control and flexibility for ecommerce stores [1][2] - Catalyst features a fully integrated marketing-friendly visual editor, Makeswift, allowing for the creation of high-performance ecommerce storefronts without the constraints of rigid templates [2][3] Group 1: Catalyst Features - Catalyst enables marketers to launch and design new stores optimized for performance with a single click from the Control Panel [2] - The platform integrates core BigCommerce functionalities such as customizable checkouts, robust APIs, and multi-storefront capabilities, allowing brands to adapt their commerce strategies as they evolve [3][5] - Catalyst storefronts achieve Core Web Vital scores of 100 out of the box, providing a best-in-class reference architecture for rapid development [5] Group 2: Adoption and Benefits - The adoption of composable commerce has been historically slow due to the resources required, but Catalyst simplifies the process, making it easier for brands to launch storefronts that enhance customer experiences [3][6] - UPLIFT Desk transitioned to Catalyst to leverage its increased flexibility and streamlined processes, reducing development efforts and onboarding time [4][5] - The architecture of Catalyst allows for real-time changes and optimizations, enabling teams to quickly pivot designs and improve user experiences [8] Group 3: Market Position - BigCommerce serves tens of thousands of B2C and B2B companies across 150 countries, providing enterprise-grade functionality and customization [9]