2024房企观察︱金地商置2025开年 “动刀”：组织架构深度调整，能否扭转业绩连续下滑颓势？

Core Viewpoint - The company, Jindi Commercial Real Estate, is undergoing organizational restructuring and personnel adjustments to enhance operational efficiency and adapt to the changing market environment, aiming to build a more competitive organizational system [1][2]. Financial Performance - In 2024, Jindi Commercial Real Estate reported a total sales revenue of 20.307 billion yuan, a decrease of 42.92% compared to the previous year, with a total sales area of approximately 1.5147 million square meters, down 39.94% [2]. - The company's sales performance has shown a significant decline for three consecutive years, with only one land acquisition last year [2][6]. - The company's revenue from property development was approximately 3.287 billion yuan in the first half of 2024, reflecting a growth of 41%, while gross profit was about 557 million yuan, down 7% [6]. Land Acquisition and Inventory - From 2021 to 2023, Jindi Commercial Real Estate acquired land parcels totaling 40, 5, and 2 respectively, with land reserves decreasing from 23.27 million square meters to 16.07 million square meters [4]. - As of the end of 2024, the company's land reserves are estimated at 14.69 million square meters, a decrease of approximately 8.6% year-on-year [4]. Organizational Changes - The company has streamlined its organizational structure by consolidating departments and adjusting regional management, aiming to enhance operational efficiency [1][3]. - The adjustments include the establishment of new business divisions and the direct management of projects by regional headquarters [2][3]. Market Position - Jindi Commercial Real Estate ranked 51st in the national real estate sales ranking for 2024, with a sales revenue of 20.307 billion yuan, placing it in the fourth tier of real estate companies [5]. Future Strategy - The company plans to focus on financial stability and cash flow security while enhancing competitiveness through improved product quality and service [8]. - It aims to leverage its diversified business strengths to explore more market opportunities and ensure long-term sustainable growth [8].