FIFA+ Selects Magnite as Part of Their Global Programmatic Expansion to Power Video Advertising on FIFA+ and FAST Channels Globally

Group 1 - Magnite has been selected as FIFA+'s global programmatic provider, enhancing the football streaming experience for fans worldwide [1][2] - The collaboration will utilize Magnite's product suite, including Magnite Streaming, SpringServe, and Magnite DV+, to monetize FIFA+'s content globally [2] - This partnership aims to deliver programmatic advertising across various devices, including mobile, desktop, and CTV, improving the viewing experience for fans [2][3] Group 2 - FIFA+ is a digital platform that offers free access to live matches, highlights, documentaries, and archived football content, launched in 2022 [4] - The platform is expanding its reach, providing unprecedented access to football for fans globally [4] - Magnite's technology will enable FIFA+ to meet consumer demand for more accessible live sports content and enhance advertising opportunities [3]