Edible Garden’s Kick. Sports Nutrition to Launch Exclusively on Amazon; Partners with Pirawna – Experts in Maximizing Amazon Growth – to Drive a Powerful Market Entry

Company Overview - Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), focusing on locally grown, organic, and sustainable produce and products [1] - The company operates state-of-the-art vertically integrated greenhouses and processing facilities in Belvidere, New Jersey, and Grand Rapids, Michigan, with a network of contract growers strategically located near major U.S. markets [1] - Edible Garden's products are available in over 5,000 stores across the U.S., Caribbean, and South America [1] - The company utilizes proprietary GreenThumb 2.0 software to optimize growing conditions in vertical and traditional greenhouses, aiming to reduce pollution-generating food miles [1] - Edible Garden has patented Self-Watering displays designed to increase plant shelf life and enhance in-store plant display experiences [1] - The company is recognized as a FoodTech 500 company by Forward Fooding and is a Giga Guru member of Walmart's Project Gigaton sustainability initiative [1] - Edible Garden also develops ingredients and proteins, offering plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands, as well as a sports nutrition line called Kick. Sports Nutrition [1] Product Launch: Kick. Sports Nutrition - Edible Garden announced the planned launch of its new "Better for You" product line, Kick. Sports Nutrition, exclusively on Amazon in Q1 2025 [3] - The product line includes clean-label sports nutrition solutions such as protein powders, plant-based proteins, pre-workout and post-workout formulas, and hydration products [4] - Kick. Sports Nutrition is designed to meet the needs of modern athletes seeking high-quality, personalized nutrition that supports peak performance while aligning with dietary preferences and active lifestyles [4] - The global sports nutrition market is projected to grow from $54.8 billion in 2023 to$103.3 billion by 2032, indicating a significant growth opportunity for the product line [4] - The company has partnered with Pirawna, experts in optimizing Amazon workflows, to ensure a strong market debut for Kick. Sports Nutrition [3][6] - Pirawna's strategies include programmatic targeting and aggressive competitor keyword optimization, aiming to deliver impactful and measurable results for the product launch [6] Strategic Partnerships and Market Positioning - Edible Garden's partnership with Pirawna leverages their expertise in Amazon workflows, with Pirawna managing over $500 million in annual Amazon revenue and having a track record of success with leading sports nutrition brands [6] - The company aims to make high-quality sports nutrition products accessible to a broader audience, aligning with its mission to provide sustainable and functional products [6] - Edible Garden's CEO, Jim Kras, emphasized that Kick. Sports Nutrition addresses the changing priorities of athletes, offering affordable, clean-label options that enhance performance and prioritize natural ingredients [6] Industry Context - The sports nutrition market is rapidly expanding, driven by increasing demand for natural, convenient, and affordable options [4] - Edible Garden's entry into this market with Kick. Sports Nutrition positions the company to capitalize on this growth trend, particularly with its focus on clean-label and sustainable products [4][6]