Edible Garden's Kick. Sports Nutrition to Launch Exclusively on Amazon; Partners with Pirawna – Experts in Maximizing Amazon Growth – to Drive a Powerful Market Entry

Company Overview - Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), focusing on locally grown, organic, and sustainable produce and products [5] - The company operates state-of-the-art vertically integrated greenhouses and processing facilities in New Jersey and Michigan, with a network of contract growers near major U.S. markets [5] - Edible Garden has been recognized as a FoodTech 500 company and is a member of Walmart's Project Gigaton sustainability initiative [5] Product Launch - Edible Garden plans to launch its new "Better for You" product line, Kick. Sports Nutrition, exclusively on Amazon in Q1 2025 [1][3] - The Kick. Sports Nutrition line includes clean-label sports nutrition solutions such as protein powders, plant-based proteins, and hydration products, catering to modern athletes' needs [2][3] - The global sports nutrition market is projected to grow from $54.8 billion in 2023 to$103.3 billion by 2032, indicating a significant opportunity for the new product line [2] Strategic Partnerships - The launch is supported by a partnership with Pirawna, experts in optimizing Amazon workflows, to ensure a strong market entry [3][4] - Pirawna manages over $500 million in annual Amazon revenue and has a track record of success in the sports nutrition sector [4] Market Positioning - Kick. Sports Nutrition aims to provide premium performance products at an affordable price, addressing the evolving preferences of athletes for personalized and clean-label options [3] - The product line is designed to support athletes across various disciplines, including weight training, basketball, and cross-country running [3]