iQIYI(IQ) Prnewswire·2025-01-17 07:38Core Insights - The recent stage adaptation of "Mysterious Lotus Casebook" by iQIYI has received an exceptional response during its multi-city tour, marking a significant achievement in the company's IP development strategy [1][4] - The original series, a martial arts mystery, was a major hit in 2023, achieving a content popularity index exceeding 10,000 and earning a nomination at the 29th Shanghai TV Festival's Magnolia Awards [2] Production and Audience Engagement - The stage adaptation maintains the beloved elements of the original series while offering a fresh theatrical experience, featuring a narrative about a swordsman drawn back into the martial arts world [3] - Innovative stage design combines traditional Chinese aesthetics with modern elements, enhancing audience engagement through cultural motifs [3][4] Commercial Success and IP Expansion - The production has generated significant social media buzz and positive audience reviews, prompting plans for an expanded tour in 2025 [4] - Merchandise sales related to the IP have reached RMB80 million (approximately US$11 million), with over 1,300 SKUs available [5] - The IP has also expanded its offline presence through tourism partnerships, creating immersive experiences at locations like Suyun Thirteen Gardens and Hengdian World Studios [6] Strategic Vision - iQIYI aims to strengthen its premium content offerings and maximize the long-term value of its IPs through diverse offline experiences and consumer touchpoints [7] - The company plans to launch new original IPs and expand established ones in 2025, alongside innovative merchandise and co-branded initiatives [7]