Netflix(NFLX) Benzinga·2025-01-21 16:33Core Insights - The streaming sector continues to show strong performance, with Netflix tying its best market share and YouTube achieving a record share in December [1][4]. Streaming Market Performance - In December, streaming captured a market share of 43.3%, a 9% increase from November and significantly up from 35.9% year-over-year [2]. - Broadcast television held a market share of 22.4%, while cable television had 23.8%, and other options accounted for 10.6% [2]. - Overall television and streaming viewership increased by 4% from November, with notable viewing spikes during Thanksgiving and Christmas [3]. Company-Specific Performance - YouTube led the streaming market with an 11.1% share, while Netflix achieved an 8.5% share, tying its record from July 2023 [4]. - Netflix's market share increased by 14% from November, driven by NFL games on Christmas and the release of "Squid Game" Season 2 [4]. - Prime Video reached a market share of 4.0%, its best performance to date, supported by NFL games and the Christmas movie "Red One" [5]. Competitive Landscape - The Walt Disney Company, through Hulu and Disney+, holds a combined market share of 4.6% [6]. - Other streaming platforms include Hulu at 2.5%, Disney+ at 2.1%, and The Roku Channel at 2.0% [8]. Sports Viewership Impact - Broadcast and cable sports viewership increased by 17% and 29% respectively in December, highlighting the importance of sports content in retaining market share against streaming [9]. Financial Expectations for Netflix - Analysts predict Netflix will report earnings per share of 2.11 in the same period last year [11]. - Expected fourth-quarter revenue for Netflix is 8.83 billion year-over-year [12].