Comscore Appoints Industry Change-Maker Frank Friedman to Lead Next Era of Measurement Transformation

Core Insights - Comscore has appointed Frank Friedman as Chief Data and Analytics Officer and Head of Measurement, aiming to enhance its data governance and measurement strategies [1][4][5] Company Strategy - Friedman will oversee the development of tailored measurement playbooks for diverse customers, emphasizing that a one-size-fits-all approach is inadequate [2] - The appointment of Friedman follows the recent hiring of Jackelyn Keller as Chief Marketing Officer, indicating a strategic focus on digital and programmatic measurement across all consumer touchpoints [6] Industry Impact - Friedman has a history of challenging conventional measurement practices and has previously negotiated a significant agreement with Comscore while at The E.W. Scripps Company [3] - His experience includes leadership roles in various industry organizations, such as the Media Rating Council and Coalition for Innovative Media Measurement, which will contribute to Comscore's transformation in measurement practices [4][5] Company Overview - Comscore is recognized as a trusted partner for planning, transacting, and evaluating media across multiple platforms, combining insights from digital, linear TV, and over-the-top viewership [7]