iQIYI upgrades Diamond VIP benefits, enhancing unmatched membership experience

Core Insights - iQIYI has upgraded its Diamond VIP membership, allowing members to unlock Member Express Packages without additional points or purchases, enhancing the platform's membership offerings [1][4] Membership System Optimization - iQIYI launched Member Express Packages in 2023, which allows VIP members to access exclusive content, receiving over 2 million redemptions on the launch day [3] - By 2024, over 10 million VIP members utilized Member Express Packages for popular shows, indicating its acceptance among drama lovers [3] Membership Offerings - iQIYI provides five membership packages catering to individual and family scenarios, including Basic, Golden, Basic (TV), Platinum, and Diamond VIP memberships, ensuring diverse user preferences are met [5] - The Basic VIP membership, which is ad-supported, gained popularity among new users, particularly in smaller markets and younger demographics [6] Premium Membership Benefits - The Diamond VIP membership saw an increase in device limits from 5 to 8, and exclusive high-definition streaming options expanded to over 23,000 episodes, with VIP member views nearly tripling year-over-year [7] Member Engagement and Experiences - iQIYI launched initiatives like Membership Day and 717 Member Day to enhance member interaction, offering exclusive discounts, early access to content, and IP-related events [8][9] - The platform provided over 40 IP-related events in 2024, including VIP screenings and creator meet-and-greets, enriching the member experience [8]