UDR, Inc., original pioneers of multifamily centralization, partner with Funnel to complete operations revolution across nearly 60,000 units

Core Insights - UDR, Inc. has partnered with Funnel to implement a comprehensive suite of AI-infused multifamily CRM products across its nearly 60,000-unit portfolio, marking a significant step in multifamily centralization [1][2][6] Company Overview - UDR, Inc. is recognized as the 14th-largest multifamily owner-operator in the U.S. and has a history of pioneering centralization in the multifamily sector [1][4] - As of September 30, 2024, UDR owned or had an ownership position in 60,123 apartment homes, demonstrating its substantial presence in the market [8] Partnership Details - The partnership with Funnel includes the adoption of renter-centric CRM, AI solutions, fraud prevention, and other tools aimed at enhancing operational efficiency and communication [2][6] - Funnel's CEO highlighted the significance of this partnership, likening it to a "Super Bowl" moment, emphasizing UDR's leadership in technology and operations [5] Strategic Goals - UDR aims to transition from multiple disparate solutions to a unified omnichannel communication platform, which will streamline workflows and improve team efficiency [6] - The collaboration is expected to set a new standard for multifamily centralization, enhancing the overall experience for operators, onsite teams, and renters [6][7] Industry Impact - Funnel has established itself as a leading technology provider in the multifamily sector, partnering with 9 of the top 25 NMHC owners and operators, and is focused on driving transformation in the industry [5][7]