Magnite Partners With Sky New Zealand to Power Programmatic Advertising on Sky Sport Now

Core Insights - Magnite is collaborating with Sky New Zealand to enable programmatic advertising on Sky Sport Now, enhancing access to premium live sports inventory for advertisers [1][4] - Sky Sport Now boasts 51.3 million annual streams and covers an average of 35 sporting codes, providing advertisers with significant opportunities for data-driven targeting [2][3] - The partnership aims to deliver a premium viewing experience while facilitating efficient inventory packaging for advertisers [4] Company Overview - Sky New Zealand is the leading entertainment company in New Zealand, offering a wide range of live sports, movies, shows, documentaries, and news [5] - Magnite is the world's largest independent sell-side advertising company, providing technology for publishers to monetize content across various formats including CTV, online video, display, and audio [6]