Foot Locker(FL) Prnewswire·2025-01-29 13:00Core Insights - Foot Locker, Inc. is returning to NBA All-Star 2025 in San Francisco, reinforcing its leadership in basketball culture through a multi-brand activation featuring exclusive sneaker drops and community engagement [1][2] - The immersive experience will include appearances from NBA stars, interactive games, and exclusive product customization, aimed at connecting with the basketball community [1][3] Company Overview - Foot Locker operates approximately 2,500 retail stores across 26 countries, showcasing a strong history in sneaker culture and authority [7] - The company aims to deepen its connection with consumers through an elevated experience at NBA All-Star 2025, featuring high-profile product releases and athlete appearances [5][6] Event Details - The activation will take place at 150 Powell Street in San Francisco's Union Square from February 13 to February 16, 2025, with specific hours for public access [6] - Featured product releases include the Nike Kobe VI "ASW," Jordan Retro 12 Flu Game, and exclusive colorways of the adidas Anthony Edwards 1 Mid [2][4] Community Engagement - Foot Locker will donate $25,000 to both Morehouse College and Tuskegee University as part of its partnership with the 2025 NBA HBCU Classic [5] - The event will include multiple sweepstakes for local FLX Rewards members, offering chances to win customized merchandise and exclusive giveaways [3][5]