El Pollo Loco Brings Sweet Heat with New Mango Habanero Chicken

Core Insights - El Pollo Loco introduces a new menu item, Mango Habanero Fire-Grilled Chicken, which combines sweet and spicy flavors, available starting January 30, 2025 [1][2] - This is the first chicken flavor innovation in nearly a decade, coinciding with the brand's 50th anniversary [2] - The new chicken flavor is part of a broader strategy to enhance customer experience and value offerings [3] Product Details - The Mango Habanero Chicken is available in Individual and Family Chicken Meals at no additional charge [2] - Pricing starts at $9.19 for a 2-piece Individual Chicken Meal and$25.79 for an 8-piece Family Chicken Meal [4] - The Mango Habanero Sauce can also be ordered as a side for dipping or pouring over other menu items [4] Marketing and Promotions - El Pollo Loco has recently launched promotions such as Taco Tuesday and Loco Friday Drops to enhance customer engagement [3] - The company emphasizes its commitment to providing flavorful and healthier options at a value price [3] Company Overview - El Pollo Loco operates over 495 restaurants across seven U.S. states and has ten licensed locations in the Philippines [6] - The company has been recognized as the 1 "Best Restaurant for Quick, Healthy Food" in USA TODAY's 10 Best Readers' Choice Awards [6] - El Pollo Loco's culture focuses on inclusivity, with a workforce of over 4,000 employees [6]