Lexus GX 550 Named SUV of Texas

Core Insights - The all-new Lexus GX 550 Luxury Utility Vehicle has been awarded the title of SUV of Texas by the Texas Auto Writers Association (TAWA) at their 31st annual Texas Truck Rodeo event [1][2] - The GX 550 is recognized for its combination of off-road capability and luxury, offering six grades to cater to diverse customer needs [2][4] - The vehicle features a twin-turbocharged 3.4L V6 engine producing 349 horsepower and 479 lb.-ft. of torque, with an improved EPA-estimated highway fuel economy of 21 MPG [3] Company Overview - Lexus is committed to delivering a blend of luxury and performance, with a focus on innovative technology and design [11] - The brand has expanded its lineup since its inception in 1989, now offering a full range of luxury vehicles in over 90 countries [11] - Lexus is recognized as a leader in luxury hybrids, with nine models incorporating Lexus Hybrid Drive [11] Industry Context - TAWA's Texas Truck Rodeo evaluates the latest trucks and SUVs from various manufacturers, focusing on performance, interior, exterior, and overall appeal [5][6] - The event highlights the competitive nature of the automotive industry, with awards given for various categories, including Midsize SUV of Texas and Best Towing Technology [2][5] - Toyota, the parent company of Lexus, has a significant presence in the U.S. automotive market, employing nearly 48,000 people and manufacturing over 35 million vehicles [9]