Instacart Delivers Its First-Ever Super Bowl Ad, with Help from a Few Iconic MVPs

Core Insights - Instacart emphasizes its commitment to customer care through a grocery-first technology platform and extensive partnerships, having fulfilled over 1 billion orders in 12 years [1][3][4] Group 1: Marketing Campaign - Instacart's Super Bowl commercial features iconic mascots on a mission to deliver groceries, showcasing the brand's dedication to customer service [2][3] - The campaign introduces the new brand platform "We're Here," highlighting Instacart's role in allowing customers to focus on important life moments [4][5] - A teaser for the Super Bowl ad was released, featuring well-known mascots rehearsing, and an extended version includes additional mascots and social media content [3][4] Group 2: Promotions and Engagement - Instacart is running a week of game day deals, offering free snacks with orders and special deliveries from mascots in key cities [5][6] - Customers can engage with the campaign on social media by tagging Instacart when encountering mascots, and they can access deals on game day essentials through the app [6] Group 3: Company Overview - Instacart partners with over 1,500 retailers, providing online shopping, delivery, and pickup services from more than 85,000 stores across North America [7][8] - The company supports approximately 600,000 shoppers who earn by fulfilling orders on a flexible schedule, while also offering technology solutions for retailers [8]