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Comcast shifts strategy to mobile as fourth-quarter broadband numbers disappoint
CMCSAComcast(CMCSA) CNBC·2025-01-30 14:30

Core Viewpoint - Comcast is shifting its focus to the mobile business for growth after experiencing a loss of residential broadband customers, indicating a strategic pivot in response to market challenges [1][2]. Group 1: Company Performance - Comcast reported a loss of 139,000 residential broadband customers in the fourth quarter, highlighting a significant challenge in maintaining its customer base [1]. - Despite stable revenue, Comcast is facing a slowdown in customer growth, attributed to increased competition from wireless providers like Verizon and T-Mobile [2]. Group 2: Strategic Shift - Company executives announced a new strategy to package mobile services with broadband in an effort to attract more customers and counteract the decline in broadband subscriptions [2].