Reese's Fans Scream 'It's Lava Time, Baby!' for Big Game Ad

Core Insights - The Hershey Company is launching a new product, Reese's Chocolate Lava Big Cup, which has generated significant excitement among fans [1][3] - The brand is utilizing the upcoming Big Game to promote this new product through a humorous advertisement featuring a park ranger [3][4] - The company emphasizes fan engagement and plans to enhance its marketing efforts leading up to the Big Game [4][8] Product Launch - Reese's Chocolate Lava Big Cup is available in standard and king sizes at retailers nationwide [2][5] - A new snack size option is expected to be released in March [5] Marketing Strategy - The advertisement features a comedic scenario where fans are humorously misled into thinking they should eat lava instead of the new chocolate product [3][4] - The campaign aims to capture the energy of fans during the Big Game, showcasing their enthusiasm for the new flavor [4] Company Overview - The Hershey Company is a leading snacks company with over 20,000 employees and more than 90 brand names, generating over $11.2 billion in annual revenues [6][7] - The company has a long-standing commitment to ethical and sustainable operations, with a focus on education and community support [7]