Core Insights - Yerbaé Brands Corp. has entered a distribution agreement with Eagle Rock Distributing Company to distribute its 12oz functional beverage line to King Soopers locations in Colorado, enhancing its market presence in a key region [1][4][6] Group 1: Company Overview - Yerbaé Brands Corp. is a plant-based functional beverage company founded in 2017, focusing on clean ingredients and natural energy, with products that are zero sugar, zero calorie, non-GMO, and gluten-free [7][8] - The company utilizes yerba mate, a South American herb, which is known to provide 196 different vitamins, minerals, and nutrients, along with caffeine [7] Group 2: Distribution Agreement - The partnership with Eagle Rock will ensure that Yerbaé's products reach various King Soopers locations across Colorado, including major cities like Denver, Boulder, and Colorado Springs [3][4] - Eagle Rock is recognized for its quality service and extensive experience in beverage distribution, which will aid in the effective delivery of Yerbaé's products [3] Group 3: Market Trends - There is a growing consumer demand for plant-based and healthier beverage alternatives, positioning Yerbaé to capitalize on this trend within the King Soopers network [2][6] - The expansion into King Soopers aligns with the company's strategy to increase retail availability and meet the needs of health-conscious consumers [6][4] Group 4: Product Offerings - The new product lineup includes flavors such as Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist, all designed to provide healthy choices without compromising on taste [5] - The expansion aims to empower consumers by offering a wider selection of functional beverages that cater to health and wellness preferences [5]
Yerbae Expands Colorado Distribution Through Eagle Rock Distributing and King Soopers, Seeking to Mirror Safety Shot's Success in Major Supermarket Chains