Core Insights - Opill® has launched an educational college campus tour as part of its multiyear partnership with the WNBA to enhance reproductive health education and access to birth control resources [1][2] - The initiative, named Level The Court, aims to empower Black women and girls by addressing barriers to reproductive health services and providing resources [3][6] - The partnership includes the establishment of the BWHI Opill® Access Fund to supply Opill® to Black women facing temporary challenges [3] Company Initiatives - Opill® is focusing on reaching communities with high needs for reproductive health resources, particularly in states with restrictive reproductive health laws [4][6] - The initiative will include events at Historically Black Colleges and Universities (HBCUs) throughout the spring semester [3][6] - A dedicated webpage has been launched on WNBA.com to provide personal stories, answers to common reproductive health questions, and information on accessing Opill® [2] Event Details - The University of South Carolina will host a WNBA on Campus event presented by Opill® on February 25, 2025, featuring various student engagement activities [5][6] - The campus tour will cover 15 colleges and universities, with a focus on states like Texas, Tennessee, Indiana, and Arkansas [4][6] Brand Engagement - WNBA players will engage with communities to promote reproductive rights and health equity [4] - Comedian Hannah Berner will participate in the campus tour to discuss the importance of accessible birth control options [4][6] Organizational Background - Opill® is the first over-the-counter birth control pill available in the U.S., designed to help prevent pregnancy [8] - The WNBA is recognized as the fastest-growing brand in 2024, with significant engagement across various platforms [10] - The Black Women's Health Imperative (BWHI) focuses on advancing the health and well-being of Black women and girls [11]
Opill® extends mission of breaking down birth control barriers with launch of multi-state college tour and expansion of partnerships