Mondelēz Drives Digital Transformation With Focus on eCommerce, AI and Strategic Partnerships

For consumer-packaged goods giant Mondelēz International, its digital transformation is a work in progress.Company officials have set a goal to generate 20% of its sales by 2030 through digital commerce. While they didn’t specify the percentage of digital sales Tuesday (Feb. 4) during their fourth-quarter and full-year earnings call, CEO Dirk Van de Put noted eCommerce sales grew “double digits” in 2024.Digital Snacking“We’re continuing to make progress against our strategic growth agenda,” he said. “We con ...