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Toyota is following Elon Musk's lead as it tries to turn things around in China
TMToyota(TM) Business Insider·2025-02-05 12:04

Toyota's sales in China are slumping as it faces brutal competition from local EV giants like BYD.The Japanese automaker plans to fight back by taking a page from Elon Musk's playbook.It said Wednesday it would build a fully owned EV factory in Shanghai, after Tesla did the same in 2019.Toyota is taking a page out of Elon Musk's playbook as it plots a comeback in China. The Japanese automaker announced on Wednesday that it would build a new EV and battery factory in Shanghai, as it seeks to turn around stut ...