Fluent, Inc. Survey Finds That Shoppers Embrace Post-Purchase Ads, Citing Personalization & Relevance as Key Benefits

Core Insights - The survey conducted by Fluent, Inc. reveals that post-purchase ads significantly enhance the shopping experience, drive product discovery, and encourage repeat purchases among consumers [1][2]. Enhancing the Customer Journey - 54% of shoppers believe that post-purchase ads improve their shopping experience by providing useful discounts and promotions [3] - 62% of respondents are motivated to click on deals and discounts presented in post-purchase ads [3]. Driving Retention & Loyalty - 88% of consumers who find post-purchase ads to be beneficial due to personalized suggestions are more likely to return for future purchases [4]. - The survey indicates that post-purchase ads do not disrupt the shopping journey but rather enhance it, confirming their role in driving product discovery and long-term loyalty [4]. Value Creation for Retailers - Post-purchase advertising serves as an incremental revenue stream for retailers, integrating seamlessly into the customer journey [4]. - These ads create high-impact advertising opportunities for advertisers while delivering relevant offers to consumers who are already in a buying mindset [4]. Survey Demographics - The survey was conducted in December 2024 with 1,003 US consumers aged 18-65 who made an online purchase in the past 30 days and recalled seeing at least one post-purchase ad [5]. Additional Findings - 57% of shoppers who engaged with a post-purchase offer discovered a new product or service they loved [8]. - 63% of consumers who encounter post-purchase ads after every online purchase feel that these ads enhance their shopping experience [8].