Pure Storage Revamps Reseller Partner Program to Accelerate Partner Path to Profitability and Growth

Core Insights - Pure Storage has launched an updated Reseller Partner Program aimed at enhancing profitability for partners by facilitating customer transitions to the Pure Storage Platform [1] - The program is designed to address the growing demand for modern data storage solutions, particularly in the context of AI and cyber resilience [2] Industry Significance - The IT landscape is shifting towards consumption-based models and AI, necessitating scalable and flexible data storage frameworks [2] - Pure Storage's program empowers partners to meet these evolving demands by providing tailored solutions that adapt to customer needs [2] Updated Features - The Reseller Partner Program includes new solution-oriented training to equip partners with necessary resources for driving profitability and growth [3] - Partners can access on-demand courses and in-person technical boot camps to enhance their skills and deepen customer relationships [4] Profitability Accelerators - The program offers enhanced rewards and rebates to partners, recognizing their role in delivering transformative solutions and driving adoption of the Pure Storage Platform [5] - Partners are provided with unique tools such as Pure Partner Intelligence for real-time insights and analytics to identify growth opportunities [6] Solution-Oriented Use Cases - The program focuses on key areas such as hybrid cloud optimization, AI-ready infrastructure, modern applications, and cyber resilience to address pressing IT challenges [7] - Partners are equipped to help customers unify data, automate processes, and secure data against cyber threats [7] Executive and Partner Insight - Company leadership emphasizes a commitment to shared success with partners, highlighting the value of the Pure Storage Platform in solving complex data storage challenges [8] - Partners express satisfaction with the revamped program, noting improvements in tools, incentives, and growth opportunity recognition [8] Resources - An exclusive event is available for partners to learn about the updated program and incentives [9] - Additional information on becoming a Pure Partner can be found on Pure Storage's partner page [9] About Pure Storage - Pure Storage provides advanced data storage solutions that are scalable and flexible, designed to save time, money, and energy for organizations [10] - The company is recognized for its Evergreen architecture, which allows for continuous improvement without planned downtime [10]