祥源文旅、宋城演艺发布春节假期成绩单 “非遗游”成春节文旅关键词

Group 1 - The tourism market during the Spring Festival was booming, with significant increases in visitor numbers and revenue reported by major cultural tourism companies [1][2] - Xiangyuan Cultural Tourism received 791,700 visitors during the Spring Festival, a year-on-year increase of 15.35%, with revenue reaching 49.64 million yuan, up 14.35% [1] - Songcheng Performing Arts reported 550 performances of "The Eternal Song" during the Spring Festival, with a peak of 91 performances in a single day and a daily visitor count of 460,000 [1][2] Group 2 - The successful application for UNESCO's intangible cultural heritage status for the Spring Festival has heightened interest in traditional cultural tourism, leading to increased visitor engagement [2] - Data from Meituan indicated a surge in searches for national intangible cultural heritage experiences, with "Quanzhou Puppet" searches up 272% and "Self-Guang Lantern Festival" up 122% [2] - The younger generation, particularly those born after 2000, are driving deeper tourism experiences, contributing to a vibrant holiday tourism market [3]