Under Armour's Sell Less, Earn More Strategy Progressed In Q3, But I Have A Hold Rating

Core Insights - Under Armour has intentionally reduced sales volume to re-establish brand prominence after a period of dilution over its 25+ years in the financial/investment industry [1] Company Summary - Under Armour is currently viewed as a conundrum for investors and Wall Street analysts due to its strategic decision to decline sales volume [1] - The company aims to regain its brand strength and market position following a significant period of brand dilution [1]