Workflow
AI and Deeper Engagement Drive Pinterest's User, Revenue Growth
PINSPinterest(PINS) PYMNTS.com·2025-02-07 00:48

For Pinterest CEO Bill Ready, 2024 was “transformative” because the company’s global monthly active users (MAUs) reached an all-time high of 553 million, an 11% increase year over year, and hit a major financial milestone in the fourth quarter, surpassing 1billioninrevenueforthefirsttime.Duringthecompany’sfourth−quarterearningscallThursday(Feb.6),Readysaidtheplatformdrovedeeperengagementthroughpersonalizedexperiences.Quarterlyrevenuerose181 billion in revenue for the first time. During the company’s fourth-quarter earnings call Thursday (Feb. 6), Ready said the platform drove deeper engagement through personalized experiences. Quarterly revenue rose 18%, to 1.15 billion, and full-year rev ...