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Auddia Announces Continued Favorable 30-day Retention and the Launch of Commercial Subscriptions
AUUDAuddia(AUUD) GlobeNewswire·2025-02-10 12:30

Core Insights - Auddia Inc. has reported a significant increase in 30-day user retention metrics for its audio platform, faidr, with retention rates exceeding 20% in Q4 2024 and approaching 25% in January 2025, with expectations to surpass 25% in February 2025 [2][3][4] Group 1: User Retention Metrics - The 30-day retention rate for faidr accelerated to over 20% in October 2024, maintaining this level through Q4 2024, and reaching just below 25% in January 2025 [3][4] - February 2025 is anticipated to be the first month where retention rates exceed 25% [3] Group 2: Subscription Conversion Optimization - Auddia has integrated an advanced subscription conversion platform into faidr to enhance subscription conversion and revenue optimization strategies [3][4] - The company expects subscription conversion metrics to follow a positive trajectory similar to the retention metrics as product and marketing optimizations continue [4] Group 3: Future Guidance - Auddia plans to provide further guidance on subscription revenue growth at the end of Q1 2025, as ongoing product, marketing, and subscription conversion optimizations are expected to drive results [4]