Instacart's Smart Trolleys are Now Available at Coles Supermarkets in Australia

Core Insights - Coles has launched AI-powered Caper Carts, enhancing the in-store shopping experience by allowing customers to bag items as they shop and track their spending in real-time [1][3][4] - The Caper Carts are integrated with Coles' Flybuys rewards program, enabling customers to earn points and access personalized offers [2][4] - Coles is the first retailer in the APAC region to introduce these smart trolleys, reflecting its commitment to improving the omnichannel shopping experience [3][4] Company Overview - Coles operates over 1,800 supermarkets and liquor stores across Australia, employing more than 120,000 team members and engaging with over 8,000 suppliers [7] - The company aims to help Australians eat and live better every day, focusing on enhancing customer experience through innovative technologies [7] Technology and Innovation - Caper Carts utilize AI, cameras, and built-in scales to automatically recognize items, providing a seamless shopping experience similar to online shopping [1][3] - The technology is part of Instacart's Connected Stores suite, designed to bridge the gap between online and in-store shopping [5] Customer Engagement - Customers using Caper Carts can view their purchase history and access a 'buy it again' list on the Coles app and website, enhancing convenience [2][4] - The introduction of gamified features, such as a digital wheel for discounts, aims to make shopping more engaging and enjoyable [2][4]