DICK'S Sporting Goods Opens Internal Influencer Program to the Public

Core Insights - DICK'S Sporting Goods is expanding its influencer program, the DICK'S Varsity Team, to include both employees and the public, aiming to create original social media content [1][2] - The program has seen significant success, with over 1,000 pieces of content created and 38 million impressions since its internal launch in 2023 [3] Company Overview - DICK'S Sporting Goods, founded in 1948 and headquartered in Pittsburgh, operates over 850 stores and offers a range of products through various channels [5] - The company is committed to supporting youth sports and has donated millions through its Sports Matter program [6] Program Details - The 2025 DICK'S Varsity Team application is open until February 27, 2025, providing opportunities for selected members to collaborate with DICK'S and its brands [4] - Selected team members will receive benefits such as a monthly gift card, content creation contracts, and access to exclusive events [7]