Core Insights - Chipotle Mexican Grill has seen a stock increase of 25% since the start of 2024, closely mirroring the S&P 500's performance, while competitor Starbucks has risen approximately 20% in the same period [1] - The growth in Chipotle's stock is attributed to robust revenue growth in FY 2024, driven by menu innovation, strategic price increases, and effective digital channel expansion [1][2] - Chipotle's revenue rose 15% year-over-year to 3.2 million in FY 2024, with digital sales contributing 35% to the core food and beverage business [1][2] - Operating profit increased by 23% year-over-year, with operating margin rising by 110 basis points to 16.9% in FY 2024, leading to a 25% year-over-year jump in diluted earnings per share (EPS) to 12.8 billion, representing a 12% year-over-year increase, with EPS anticipated to reach $1.32 [5] Expansion Strategy - Chipotle added 304 new locations in 2024, with 257 featuring a Chipotlane, contributing to margin improvements [1] - The company aims to reach 7,000 locations in North America, up from approximately 3,500 today, and is beginning its European expansion with fewer than 50 locations across the U.K., France, and Germany [6] - Chipotle's international growth potential is highlighted by the success of competitors like McDonald's, which has over 40,000 locations worldwide [2][6] Market Challenges - Inconsistent sales were experienced in 2025 due to weather disruptions, with expectations for comparable sales growth in the low to mid-single digits [3] - Plans for 315-345 new locations in 2025 are in place, with over 80% expected to feature a Chipotlane, amid increasing competition from established fast-food players [3]
What's Happening With Chiptole's Stock?