Inuvo(INUV) GlobeNewswire·2025-02-12 13:00Core Insights - Inuvo, Inc. has launched the IntentKey Platform, an AI-driven solution for audience modeling that addresses modern advertising challenges such as privacy regulations and signal loss [1][2][4] - The advertising technology market is valued at over $200 billion and is expected to grow, providing Inuvo with opportunities to capture market share with its unique AI technology [2][4] Company Overview - Inuvo, Inc. is a leader in AI for advertising, with its proprietary IntentKey AI technology designed to understand consumer interests without relying on personal data [8] - The company emphasizes ethical design and privacy compliance in its advertising solutions [4][8] Product Features - The IntentKey Platform offers real-time audience insights, dynamic modeling, and flexible activation options for marketers [3][5] - Key features include instant audience model creation, real-time updates every five minutes, and enhanced audience insights such as demographics and sentiment analysis [5][6] Market Positioning - The platform is positioned to outperform traditional behavioral targeting solutions, providing better advertising performance in a cookie-less environment [2][4] - Inuvo's approach allows marketers to adapt to the changing landscape of advertising while maintaining compliance with privacy regulations [3][4] Use Cases and Success Stories - James & James, a premium furniture brand, improved media efficiency and audience precision using the IntentKey Platform [6] - Emerald Ebikes demonstrated the effectiveness of the platform by driving sales without additional targeting data [6]