Core Insights - Fox Corporation reported over $800 million in gross revenue from advertising sales for Super Bowl LIX, marking record pricing for the sold-out event [1][2] - Super Bowl LIX achieved a record-setting average audience of 127.7 million viewers, a 3% increase from the previous year's 123.7 million viewers [3] - The event peaked at 137.7 million viewers during the second quarter, according to Nielsen Media Research [3] FOX Sports Super Bowl LIX Highlights - The pregame coverage averaged 23.4 million viewers, the highest for a Super Bowl pregame starting at 1:00 PM on record [3] - The pre-kick portion averaged 82.5 million viewers, up 9% from last year's 75.8 million viewers [3] - The Apple Music Super Bowl Halftime Show featuring Kendrick Lamar drew an average of 133.5 million viewers, a 3% increase from the previous year [3] Tubi Super Bowl LIX Highlights - Tubi's simulcast of the Super Bowl broke streaming records with a peak of 15.5 million concurrent viewers and an average minute audience of 13.6 million [3] - Tubi recorded 24 million unique viewers accessing the platform during game day programming [3] - The platform utilized FOX's advanced livestreaming operation to deliver a high-quality 4K live stream with minimal latency [3] About Fox Corporation - Fox Corporation produces and distributes news, sports, and entertainment content through brands like FOX News Media, FOX Sports, and Tubi Media Group [2] - The company aims to engage audiences and develop consumer relationships while capitalizing on existing strengths and investing in new initiatives [2]
SUPER BOWL LIX ON FOX AND TUBI GENERATES MORE THAN $800 MILLION IN GROSS ADVERTISING REVENUE