Chili's® and Lifetime® Create a New Holiday Classic with the Television Event "I'll be Home for National Margarita Day" Starring Maria Menounos and Taye Diggs

Core Viewpoint - Chili's is partnering with Lifetime to celebrate National Margarita Day through a 15-minute original television event titled "I'll be Home for National Margarita Day," highlighting the significance of the holiday and the brand's margaritas [1][5]. Company Overview - Chili's is a leader in the casual dining industry, known for its signature dishes and margaritas, operating nearly 1,600 restaurants across 27 countries and 2 territories [7]. - The company emphasizes a celebratory dining experience and engages in community support initiatives, having raised over $110 million for St. Jude Children's Research Hospital [7]. Event Details - The television event will premiere on February 19 at 10 PM ET and will be available for streaming on various platforms starting February 20 [1][4]. - The storyline revolves around characters Liz and Sam, who reunite at a local Chili's during National Margarita Day, facing challenges from a developer threatening the town's traditions [1]. Marketing and Promotions - Chili's is offering in-restaurant drink specials and exclusive merchandise to celebrate National Margarita Day, including a$5 Tequila Trifecta and a $6 StrawEddy Margarita of the Month [8]. - Merchandise includes themed apparel such as "Marg Sweet Marg" T-shirts and "Marg Mama" sweaters, available for purchase [8]. Collaboration Insights - The partnership between Chili's and Lifetime aims to create a heartwarming tribute to National Margarita Day, combining the strengths of both brands to enhance customer engagement [5].