Nike and SKIMS Launch New Brand, NikeSKIMS, Designed to Sculpt; Engineered to Perform

Core Insights - Nike and SKIMS are launching a new brand called NikeSKIMS to disrupt the global fitness and activewear industry, with a focus on innovation and inclusivity [1][2] - The first collection of NikeSKIMS will debut in the United States this Spring, with a global rollout planned for 2026 [1] - The partnership aims to empower athletes and women by creating products that enhance body confidence and cater to diverse body types [2][3] Company Overview - Nike, Inc. is a leading designer, marketer, and distributor of athletic footwear, apparel, and equipment, based near Beaverton, Oregon [4] - SKIMS, co-founded by Kim Kardashian and Jens Grede in 2019, focuses on women's underwear, loungewear, and shapewear, aiming to provide innovative solutions for every body [5] Strategic Vision - The collaboration combines Nike's expertise in sport science and athlete insights with SKIMS' focus on body confidence and self-expression [2][3] - Both companies share a commitment to innovation and inclusivity, aiming to create a new standard in the fitness and activewear market [3]