Nike teams up with Kim Kardashian shapewear brand Skims as it looks to reach more women

Group 1 - Nike has partnered with Kim Kardashian's Skims to launch a new activewear line called NikeSKIMS, aiming to attract more female consumers and compete with brands like Lululemon, Alo Yoga, and Vuori [1][3] - The initial collection of NikeSKIMS will include apparel, footwear, and accessories, set to debut in spring 2024 with a global rollout planned for 2026 [2] - Nike's strategy includes targeting female athletes and addressing the gender gap in its customer base, as approximately 40% of its customers are women, while competitors have a higher female consumer ratio [4][6] Group 2 - The new partnership is seen as a growth opportunity for Skims, which was last valued at $4 billion, leveraging Nike's manufacturing and development capabilities [7] - The collaboration may enhance Skims' prospects for an IPO, as it could demonstrate growth potential and strategic partnerships to investors amid economic concerns [8]