Kim Kardashian partners with Nike on new Skims brand

Core Insights - Nike is partnering with Skims to launch a new female-focused brand called NikeSKIMS, combining Nike's innovation and athlete insights with Skims' inclusive style [1][4] - The inaugural NikeSKIMS line will be available in select retail locations and online in the U.S. during the spring [2] - The product line will include fitness clothing, footwear, and accessories, with a focus on extended sizing [3][5] Company Strategy - This partnership aims to expand Nike's women's business and ensure long-term viability in the market [7] - The collaboration is seen as an opportunity to disrupt the industry by combining the strengths of both brands [6] Market Potential - After the initial U.S. rollout, Nike and Skims plan to target a broader global release for NikeSKIMS next year [6] - Skims, co-founded by Kim Kardashian, has experienced significant growth, reaching a valuation of $4 billion in 2023 [8]