LI AUTO(LI) 证券时报网·2025-02-19 06:42Core Viewpoint - Li Auto's Chairman and CEO Li Xiang has stepped down from his primary decision-making role, allowing President Ma Donghui to take over the strategic management of the smart vehicle business, indicating a shift in focus towards AI development for Li Xiang [1][5]. Group 1: Leadership Changes - The strategic committee of Li Auto has approved a new management structure where Ma Donghui will lead the smart vehicle strategy, previously overseen by Li Xiang [1]. - Ma Donghui, a co-founder and the Chief Engineer of Li Auto, has been pivotal in the development and delivery of key models such as Li ONE, L9, L8, and L7 since joining the company in 2015 [2]. - The organizational change does not affect the physical structure of the company but reflects the maturity of Li Auto's automotive business [1]. Group 2: Responsibilities of Ma Donghui - Ma Donghui's responsibilities have expanded to encompass all decisions related to production, supply, and sales of vehicles, including setting sales targets and marketing budgets for various models [3][4]. - A significant challenge for Ma Donghui this year will be the launch of Li Auto's pure electric SUV, which is a major focus for the company [3]. Group 3: Focus on AI Development - With Ma Donghui taking over operational responsibilities, Li Xiang will concentrate more on AI, which he views as essential for the future of the company [5]. - Li Xiang emphasizes that the evolution of AI will transform vehicles from mere transportation tools into intelligent entities, referring to this future vision as "silicon-based family members" [5][7]. - Li Auto is also expanding its AI capabilities with the introduction of its personal assistant "Li Xiang Classmate" and plans to venture into humanoid robotics [7].