BranchOut Food Welcomes Jesse Thomas as Chief Brand Officer to Drive Direct-to-Consumer and Brand Strategy

Core Insights - BranchOut Food Inc. has appointed Jesse Thomas as Chief Brand Officer to enhance its direct-to-consumer (DTC) strategy and brand marketing efforts [2][6] - Thomas has a successful background in scaling DTC brands, notably as the Founder & CEO of Picky Bars, which achieved a $12 million acquisition [3][6] - The company aims to leverage Thomas's expertise to drive high-margin revenue streams through e-commerce and subscription models while expanding its retail presence [4][9] Company Strategy - The focus will be on building and launching a DTC website, expanding product lines onto platforms like Amazon, and developing an email subscription program [7] - BranchOut plans to launch a wholesale portal for independent retailers and oversee digital advertising and social media strategies [7] - The company is positioned for sustained revenue growth, with expectations to reach$9 million in revenue in the first half of 2025 and to become cash flow positive starting this quarter [9] Technology and Product Offering - BranchOut Food specializes in high-quality dehydrated fruit and vegetable products using its proprietary GentleDry™ technology, which preserves up to 95% of the original nutrition [10] - The company holds over 17 patents for its technology, establishing itself as a trusted brand and supplier in the market [10] - The focus on nutrient-dense, clean-label snacks aligns with the growing consumer demand for health-conscious products [5][8]