NIKE & SKIMS Collaborate to Revolutionize Activewear With NikeSKIMS

Core Viewpoint - NIKE Inc. has announced a partnership with SKIMS to launch NikeSKIMS, a new brand that combines performance technology with body-conscious design, aiming to disrupt the fitness and activewear industry [1][2]. Group 1: Partnership and Product Launch - The long-term partnership aims to redefine sportswear, making it more inclusive and empowering for athletes of all levels [2]. - The first NikeSKIMS collection is set to launch in the United States this spring, with a global rollout planned for calendar 2026 [2]. - NikeSKIMS will utilize NIKE's expertise in sport science and innovation alongside SKIMS' focus on body inclusivity, featuring apparel, footwear, and accessories designed for both elite and everyday athletes [3][4]. Group 2: Market Impact and Stock Performance - Following the announcement, NIKE's shares rose by 6.2%, contributing to a 9.5% increase over the past month, contrasting with a 24.9% decline over the past year [7]. - The recent rally has allowed NIKE to outperform the industry's growth of 0.7% in the past month [7]. Group 3: Current Challenges - NIKE is facing challenges such as weak sales in its lifestyle segment, declining digital revenues, and difficulties in the Greater China market, which have slowed revenue growth and pressured profit margins [8]. - The Greater China market experienced an 11% revenue drop due to weak consumer traffic and lower sell-through rates [9]. - NIKE is actively reducing aged inventory and aligning supply with demand to stabilize sales and improve margins, although near-term uncertainties remain [10].