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SOBRsafe and Orbiit Announce Partnership to Enhance Alcohol Recovery Through AI and Wearable Technology
SOBRSOBR Safe(SOBR) Prnewswire·2025-02-20 13:00

Core Insights - SOBR Safe, Inc. and Orbiit have formed a strategic partnership to enhance alcohol recovery through AI and wearable technology, aiming to provide a non-judgmental and data-driven approach to sobriety management [1][2][3] Company Overview - SOBR Safe, Inc. specializes in next-generation alcohol detection technology, particularly through its transdermal alcohol detection wristband, SOBRsure, which offers continuous monitoring without the need for invasive testing [1][7] - Orbiit is an AI-driven platform designed to support alcohol recovery, providing personalized interventions and engagement through a sophisticated chatbot and SMS messaging [10][8] Market Context - In 2023, over 28 million people in the U.S. were reported to suffer from Alcohol Use Disorder (AUD), with only 15.6% receiving treatment, highlighting a significant gap in accessible recovery solutions [2] - The partnership addresses the critical demand for innovative recovery options by combining SOBRsafe's wearable technology with Orbiit's AI capabilities [2][5] Partnership Details - The Orbiit Recovery Program is a six-month initiative priced at $3,995, which includes the SOBRsure band and access to Orbiit's AI platform, enhancing user engagement and recovery outcomes [5] - The integration of wearables with real-time monitoring and AI support is expected to improve accountability and motivation for individuals on their sobriety journey [4][8] Technological Innovation - SOBRsafe's technology allows for passive, touch-based alcohol detection, providing immediate feedback on alcohol presence through skin emissions, which is a significant advancement over traditional methods [7][8] - The partnership aims to set a new standard in alcohol recovery solutions by merging AI and wearable technology, potentially transforming the landscape of addiction recovery [6][1]