Comscore Expands YouTube CTV Viewership Measurement to International Markets

Core Insights - Comscore has expanded its YouTube audience measurement capabilities to include Connected TV (CTV) metrics in Canada, France, Spain, and Malaysia, marking a significant international rollout [1][2][4] - The new metrics will provide person-level CTV viewership data, enabling content owners, creators, advertisers, and agencies to better understand and leverage their YouTube content across multiple platforms [2][4] - This expansion complements existing YouTube measurement on desktop and mobile, enhancing insights into audience behavior and traffic sharing capabilities [3][4] Company Overview - Comscore is recognized as a global leader in measuring and analyzing consumer behaviors, providing a comprehensive data footprint that includes digital, linear TV, and over-the-top viewership intelligence [5] - The company aims to empower media buyers and sellers with reliable cross-platform measurement, facilitating informed business decisions [5]