Edmunds Approved as a Turnkey Certified Provider for General Motors IMR Funds

Santa Monica, Calif., Feb. 20, 2025 (GLOBE NEWSWIRE) -- Edmunds, a leading advertising solutions provider for dealers and automakers, today announced that its trade tools (Edmunds Trade-In Tool and Edmunds Instant Cash Offer) have been certified as In-Market Retail (IMR) Turnkey Products for General Motors[1]. This certification empowers GM dealerships across the nation to take advantage of Edmunds’ simple, fast and accurate trade tools to support lead generation and supercharge their marketing strategies — ...