SFY(002572) 证券时报网·2025-02-21 03:08Core Viewpoint - The launch of the China Custom Home 5A Standard aims to elevate industry quality standards and create a transparent, healthy, and high-quality home consumption environment for consumers [1][2][5]. Group 1: China Custom Home 5A Standard - The China Custom Home 5A Standard (T/CNFPIA 3037—2024) was jointly drafted by Sophia and 18 authoritative institutions, including the Chinese Academy of Forestry [2][3]. - The standard has upgraded from 12 to 14 quality indicators, covering environmental, durability, hardware, and edge-sealing metrics, thus exceeding national recommended standards [2][3]. - The 5A Standard represents a shift from a single environmental standard to a comprehensive high standard for entire cabinets, addressing consumer needs throughout the product lifecycle [2][3]. Group 2: Consumer Protection and Industry Improvement - In 2024, furniture complaints reached 33,800, a year-on-year increase of 20.95%, highlighting the need for improved consumer protection in the industry [2]. - Sophia's commitment to the 5A Standard includes monthly inspections of their custom cabinets, ensuring transparency and quality assurance for consumers [3]. - The establishment of the "Reassuring Brand Alliance" aims to foster collaboration among leading brands to enhance industry standards and consumer trust [4][5]. Group 3: Industry Leadership and Future Directions - The launch of the 5A Standard and the "Reassuring Brand Alliance" marks a significant milestone for Sophia, reflecting the company's commitment to quality and industry leadership [5]. - Sophia aims to build a transparent and trustworthy home consumption ecosystem, positioning "Chinese standards" as synonymous with global quality [5].