Toyota(TM) Prnewswire·2025-02-25 15:00Core Insights - Toyota has partnered with Sonoro to launch a new podcast series titled "Chasing Sueños," aimed at engaging the Hispanic community in the U.S. [2][3] - The podcast consists of seven episodes featuring influential Latin artists, focusing on themes of ambition, resilience, and cultural identity [3][5] - The series is designed to enhance brand engagement by blending storytelling with product promotion, particularly highlighting the Toyota Corolla [4][6] Company Overview - Toyota is committed to building vehicles that resonate with people's lifestyles and employs nearly 64,000 people in North America, with about 48,000 in the U.S. [8] - The company has assembled nearly 47 million vehicles in North America over the past 70 years and is set to manufacture automotive batteries for electrified vehicles in North Carolina starting spring 2025 [9] - In 2024, Toyota sold over 2.7 million vehicles in North America, with more than 43% being electrified [10] Sonoro's Role - Sonoro is a leading Hispanic media company focused on creating culturally relevant content and has established itself as a pioneer in audio storytelling [11][12] - The company has over 100 million monthly downloads across its podcast network and reaches one out of every three U.S. Hispanics [12] - Sonoro collaborates with both established and emerging Latino storytellers to develop original content in multiple languages [11][12] AJ Ramos' Contribution - AJ Ramos, a prominent figure in the Latin music and media industry, hosts and executive produces the "Chasing Sueños" podcast [5][14] - He has a strong background in facilitating opportunities for artists and currently holds a significant position at YouTube Music/Google [14][15] - Ramos is recognized for his contributions to Latin music and culture, having received multiple accolades in the industry [15][16]