REVOLVE GROUP ANNOUNCES PERMANENT STORE AT THE GROVE IN LOS ANGELES

Core Insights - Revolve Group is establishing a permanent store at The Grove in Los Angeles, transitioning from a temporary holiday shop that was successful in attracting foot traffic and celebrity appearances [1][2][4] Company Overview - Revolve Group, Inc. is a next-generation fashion retailer targeting Millennial and Generation Z consumers, offering a curated selection of apparel, footwear, accessories, and beauty products [8][9] - The company operates through two segments: REVOLVE, which features premium brands, and FWRD, which focuses on luxury brands [9] Store Details - The new store will span 8,450 square feet and will include a selection of popular REVOLVE brands, curated items from FWRD, and exclusive vintage handbags [3] - The store will temporarily close for renovations before reopening in Fall 2025 [5] Strategic Importance - The Grove is a high-traffic shopping destination, which aligns with Revolve's strategy to enhance customer acquisition and brand awareness [4] - The experiential retail approach aims to create memorable in-person shopping experiences, blending fashion and discovery [6]